A strategy is only as strong as its implementation.
While developing a strategy may be costly, a strategy can often be
expressed in a few words and represents a few months’ effort by a limited number
Strategy implementation, on the other hand, often requires tens of
thousands of words, gigabytes of data, and the efforts of many people over several
years. The costs of implementation soon dwarf the time and expense of strategy
development. If strategy execution slows, the market may pass the company
It’s important to get implementation right.