When Good Ideas Aren’t Enough

It appeared the company did all the right things. Business analysts studied trends, surveyed customers, and evaluated the competition. Strategists assessed the company’s place in the market as well as opportunities and threats. Bright people proposed good ideas. Executives devised scenarios, ordered financial plans, and challenged assumptions. Research, analysis, and brainstorming birthed a new business strategy.

Enthusiasm mounted.

A strong team developed an implementation road map.

Announcements were made.

Work began.

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